Why Bullyguard exists
An honest project, with a face and with sources — because a site that teaches families about online trust should practice what it preaches.
Who is behind this
Flávio Luiz da RochaBullyguard is a project by Flávio Luiz da Rocha — founder of NEXINTS, ordained minister and civil chaplain serving families in Massachusetts. It was born from a simple observation: the information that protects children online exists, but it's scattered, technical, and almost never reaches the parents who need it in their language.
Bullyguard's mission is to close that gap — in English, Spanish and Portuguese — for families in the United States.
What we believe (and what we refuse to build)
We believe protection comes in layers: a child who recognizes the pattern, parents who know what to say, and devices configured correctly — in that order of importance.
We are not, and will never be, a spy app. We don't sell software that reads children's conversations. Surveillance breaks the trust that makes kids tell their parents when something goes wrong — and a child who tells is safer than a child who's watched.
Our sources
The guidance on this site is based on publicly available material from organizations that research child online safety:
- NCMEC — National Center for Missing & Exploited Children (CyberTipline, Take It Down, NetSmartz)
- FBI — guidance on sextortion and online crimes against minors
- Thorn — research on online grooming and youth digital behavior
- Common Sense Media — age ratings and family media research
- Official documentation from Apple, Google, Microsoft, Sony, Nintendo, Discord, Roblox, Epic Games and Comcast/Xfinity
Platform interfaces change; if a step no longer matches what you see, the platform's official support page is the tiebreaker.
Workshops for churches, schools & community groups
Bullyguard also runs in person: a 40-minute workshop for parents — the patterns, the settings, the conversations — with printable checklists for every family. If your church, school or community organization in Massachusetts (or beyond) wants to host one, reach out.
Contact: contact@bullyguard.org